Amazon? Moral??
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They should also pressure producers/sellers on their market to do the same. I have a box of cat water fountain filter things. Comes in like packs of 8 in a cardboard/paperboard box. That's good, easily recyclable. Except the filters are individually plastic wrapped, for no discernable reason.
Corporations won't do shit unless they have to or they make money.
Honestly the whole point of capitalism is that the owners of the business get to decide what their moral responsibility is and if you don’t like that then maybe we should try something else