World of Warcraft

It's a zombie-company. Just a brand name they slap on a couple of divisions of Activision (soon MS).

They've also been bad at introducing new IPs, or managing the ones people already care about. Eventually some people figure out when they're being milked like cattle.

For me its the copium.

I want blizzard to be good even though I know it won't be what I loved ever again. I want to play WoW, but what's the point when the last 3 expansion haven't interested me at all.

I think its just desperate hope that something will change. Something will get better.