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BIC lighter (en.wikipedia.org)

submitted 1 day ago by merde@sh.itjust.works to c/wikipedia@lemmy.world

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In 1975, television commercials told potential consumers to "flick your BIC", a slogan that is still used.

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[–] BigDiction@lemmy.world 5 points 1 day ago

Surprisingly light wiki for such an iconic item. I would have expected more info on the design and engineering.