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Square Enix Wants To Make Fewer Games – New CEO Takashi Kiryu wants to focus on making AAA and indie titles and marketing those titles better (kotaku.com)

submitted 9 months ago by ylai@lemmy.ml to c/gaming@lemmy.ml

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[–] Zitronensaft@feddit.de 1 points 9 months ago* (last edited 9 months ago)

This article was a wild ride. I have not been keeping up with Square Enix so I had no idea they were all in on the web3 hype and now AI, too. I am wondering what is going on with the title “Infinity Strash: Dragon Quest The Adventure of Dai”, did AI come up with that wordy name? What even is a Strash?

Someone needs to teach this company about sunk costs. Just because they invested in blockchain and AI doesn’t mean they need to keep throwing money and resources at it. Maybe they would have a better marketing budget and better market research into the new trends in their field if they weren’t so busy constantly salivating over all the latest tech bro hype.