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What would be the long-term impact on the internet and society if Google were to completely fail?
(lemmy.ca)
this post was submitted on 09 Jul 2023
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Technology
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Online advertising would take a big hit, lots of small businesses would struggle until other advertising companies (Meta, Twitter, whatever, smaller website analytics products) take over and direct customers to them. Major international businesses would probably sit one out wait until the market has resettled itself (like we're seeing with Twitter right now).
Lots of search engines would try to capture a piece of the pie.