this post was submitted on 08 Oct 2024
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What is up with the whole spooky season" thing? (lemmy.cafe)
submitted 2 weeks ago* (last edited 2 weeks ago) by Soup@lemmy.cafe to c/outoftheloop@lemmy.world
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Is the word Halloween not acceptable anymore?

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[–] southsamurai@sh.itjust.works 10 points 2 weeks ago

It's been building for maybe a decade? It's marketing that's been successful. Stores would set up earlier and earlier, and the people that really love Halloween would buy earlier and earlier, decorating earlier.

Then, at some point the term spooky season started being used outside of ads. I'm not sure what company started it, but places like party city were using it a while back for sure.