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To put it another way:
Therefore, any media that is viewed on your computer is clear, on your computer, in a realm that you control.
This is also why ad blockers work. You can send me ads, or requests to fetch ads and my computer just ignores them.
Companies will never be able to stop this, cause at some point you can always just intercept the data feed at a hardware level and reconstruct the stream.
I might be asking a dumb question, but why can't the companies host their ads on the server-side? Do the ads have to be on my computer for me to see them? What does being on my computer even mean in this context?
Sorry if this is a stupid question
What I mean by "on your computer" is not that it originates on your computer, but that some form of it exists there--namely this is going to be images, text, links, etc that the ad company hosts and a website will normally download temporarily along with the rest of the site's content. Once your computer has that site's information you can do anything you want with it. Importantly what exists on your computer is a local copy of what the ad servers host. If you decide to color ads blue on your computer that only affects your copy. The original ad, and everyone else's copies remain intact.
I think I understand now. Thanks.